Persuasive writing for lawyers

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June 26, 2018


Persuasive writing for lawyers is an advanced course of legal writing arming participants with an ability which most lawyers do not possess: the ability to persuade. Persuasion is an essential legal skill but few lawyers possess it.
Lawyers often forget that they are also professional writers,paid not merely for their knowledge but also for their ability to write texts that win cases and arguments. Many lawyers merely list facts and legal authorities without turning them into winning arguments. This is not persuasive writing. At least 50% of a lawyer’s  writing will be aimed at persuading judges, tribunals, clients or opponents - but often very little thought goes into the text which they hope will persuade the reader.
Persuasive writing is  a skill which can be learnt and gives those who can use it, a big advantage in litigation, negotiation and client handling. It helps to convince judges that the writer's client should win and, for clients, that the lawyer's ability is greater than others. Used properly, readers rarely notice that they are being persuaded – merelyfeeling that the text makes common sense.
This 10 lesson course covers all the major techniques of writing persuasively. It is delivered in easy to understand lessons, using examples and home tasks for participants to practice the techniques. The course includes writing for use in litigation arguments, negotiation scenarios and for general persuasion of clients as well as on behalf of clients. Armed with the knowledge from this course you will be able to deal with, and dismiss, your opponents arguments whilst promoting your own suggestions and ideas. You will gain a clear understanding of how to use the facts and legal authorities to their maximum effect and impact – a unique opportunity, not to be wasted, enabling you to score points, and damage your opponent's case, without even opening your mouth.


  • 10 Live video-conferencing lessons
  • On-line exercises to test writing ability
  • On-line exercises to test listening ability
  • On-line exercises and live discussions to test speaking ability
  • style guide of effective words, phrases and writing techniques used in persuasive writing
  • authentic situations and documentation
  • practice in writing and preparing persuasive texts
  • persuasive terminology and vocabulary
  • a course certificate, following satisfactory performance during the course from the Trainer and British Legal Centre
  • individual feedback to each participant following the end of course exam
  • 25% Discount on the price of attendance at British Legal Centre’s Summer Schools


The course covers the best techniques used in legal writing to persuade others to do what you want them to.
The lessons cover the following topics:
1. What is persuasive writing and the basic structure of persuasive texts.
2. Using different techniques and vocabulary to persuade
3. Effective styles of writing to interest and persuade
4. Expressing emotion in texts
5. Telling a story to persuade
6. Effective grammattical structures which are highly persuasive
7. Letter writing to persuade
8. Persuasive tricks, styles and practices
9. Persuading the court and the tribunal in written texts
10. Language styles to avoid


A 10-unit, video-conferencing, interactive course which deals with the vocabulary, style, grammar and techniques of writing persuasive texts. The course shows how to use strong adjectives and verbs for maximum effect and deals with the best and worst vocabulary to use when trying to persuade.


The course is provided over 10 lessons of 60 minutes duration with a further 7 hours of online interactive self-study and exercises. As some of the other students will almost certainly be in other cities, and even different Countries, we try to agree a mutually convenient time for all the students in the group. We are happy to time the lessons for the weekends or public holidays if this is what the students want.


On-line texts and exercises
Access to the archive of recorded lessons


Richard Brady